Hello!
Take a look at the inspiration for my refreshed brand, and then HEAD ON OVER TO THE NEW BLOG at http://espanaphotography.com/blog. Don't forget to update your bookmarks and rss, and check back there soon for some goody giveaways.
WHY THE CHANGE?
In all honesty, I was worried about changing my old logo even a little bit because I've grown so fond of it over the years. Thankfully I have a stellar graphic designer [Brandon Buerkle], and he was able to come up with something that still hangs on to the character of my old brand, but is even more suited to my style of photography.
Well, funny story. The original España logo was actually designed by Brandon years ago, before I was even a professional photographer. I was making monster hats for kids and teaching fire dancing at the time! That's where the "swoosh" and the red/orange/yellow color palette came from.
THE INSPIRATION. . .
When I started my own business, I really felt like the logo worked well for my photography. Now, it's years later, and Brandon and I both agreed it was time for a refresh. I wanted something very 40s and 50s inspired in style and color, to compliment my vintage-inspired style of shooting. I'd love to know what you think!
Here's a little inspiration board, a-la 1950s posters and advertisements.
And here is the new logo!
And so, farewell old logo. You have served me well.
